Getting a high school student’s attention is definitely a challenge. They’re bombarded with messaging from colleges and universities. And everyone is promising the same thing: A rich college experience where they can pursue their passions and have the career of their dreams. Cleveland State took a different strategy. They put their audience smack-dab in the middle of the campus. In the middle of the city. So students could see how they fit in. And more importantly, how Cleveland State fit them.
