FUNDRAISING CAMPAIGN

United Way

When national and international crises dominate the news, local needs often go unrecognized and unmet. United Way needed to break through donor fatigue and reestablish the importance of continuing to support those right here at home, too.

PROJECT SCOPE: Newspaper campaign | MY ROLE: Art director | WRITER: Mike Hudock | AGENCY: Point to Point | PHOTOGRAPHER: Design Photography and stock

If we told you this hungry child lived in Ethiopia, would you rally to her side?

If we told you she was being battered by Hurricane Francis, would you be more likely to give?

If we told you a tidal wave made him homeless, would you give more?

If we told you he lost his leg in the "Storm of the Century," would you feel more compelled to help?