Smuckers
For college kids out on their own for the first time, a family-friendly brand like Smuckers just isn’t cool. So how to launch an all-natural fruit drink to this market? With an irreverant, self-deprecating tone. And no mention of the “parent” brand.
PROJECT SCOPE: Small space ads for college newspapers | MY ROLE: Art director | WRITER: Erin Pollock | AGENCY: Brokaw
