CONSUMER CAMPAIGN

Lake Hospital

The doctors at Lake Hospital understand what you’re thinking and how you’re feeling because they are people first and doctors second.

PROJECT SCOPE: Newpaper ads  |  MY ROLE: Art director  |  WRITER: Mike Hudock  |  AGENCY: Brokaw  |  PHOTOGRAPHER: Walt Seng

"When I heard the word 'cancer' I was prepared to go to the ends of the earth to beat it."
"It's called 'routine' surgery, but I know it's anything but 'routine' for me."
"Delayed test results lead to hypochodria, anxiety and sweaty palms."