AWARENESS CAMPAIGN

Kaiser Permanente

When a local healthcare insurance company announced it was closing, Kaiser Permanente stepped in with plans that allowed those affected to keep their favorite doctors and hospitals making the transition a lot less, well…painful.

PROJECT SCOPE: Newspaper  ads to reach former Qualchoice members and a poster to inform Kaiser Permanente employees  |  MY ROLE: Art director  | WRITER + CREATIVE DIRECTOR: Mike Hudock  |  AGENCY: Point to Point  

Kaiser Permanente. QualChoice? Not so permanente.