CONSUMER CAMPAIGN

Invacare

Action wheelchairs are custom made specifically for those who want to take on life on their own terms. Using the same technology relied on by professional athletes Action chairs are light, strong and designed to take whatever life dishes out.

PROJECT SCOPE: Print ads targeting those with an uncomprising attitude  |  MY ROLE: Art director  |  WRITER + CREATIVE DIRECTOR: Greg Thomas  | AGENCY: Brokaw  |  PHOTOGRAPHER: Walt Seng

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Agony of defeat