BUSINESS-TO-BUSINESS CAMPAIGN

Cleveland Campaign

A special project initiated by the Cleveland AAF to generate ads encouraging businesses to locate here. Our strategy: with northeast Ohio’s gloomy, cold weather limiting playtime, our workforce is focused on only one thing: working.

PROJECT SCOPE: Trade ad campaign  |  MY ROLE: Art director  |  WRITER: Mike Hudock  |  AGENCY: Brokaw  |  PHOTOGRAPHERS: Walt Seng, Igor Oliyarnik, Daniel Lerman

The number one cause of sick days: palm trees.
Your biggest competition is the beach ball.