The Free Clinic
Contrary to popular belief, most of the patients of The Free Clinic are not homeless or drug addicts, but hard-working folks with a chronic illness whose healthcare premiums and co-pays outmatch their incomes. The challenge: dispell the myth and explain how donations are the key to making up the difference between what these people can afford and the actual cost of their care. The results: exceeding their fundraising goal, as well as receiving the highest single donation ever.
PROJECT SCOPE: Fundraising solicitation and event theme | MY ROLE: Art director | WRITER + CREATIVE DIRECTOR: Mike Hudock | AGENCY: Point to Point | PHOTOGRAPHER: Design Photography
