WCPN
When this local NPR station made the move from a music/news mix to an all-news format they needed to keep current listeners tuning in while attracting new listeners. This campaign was developed to show off the kind of provacative news stories that listeners could count on to feed their curiosity.
PROJECT SCOPE: Broadcast and newspaper ads | MY ROLE: Art director | WRITER + CREATIVE DIRECTOR: Greg Thomas | AGENCY: Brokaw | PRODUCTION COMPANY: Sparks Productions | MUSIC: Circa
