CONSUMER CAMPAIGN

St.Vincent Charity

Surrounded by mega-huge corporate  hospitals, St. Vincent Charity Medical Center stands out for its ability to deliver truly personal healthcare. How? By instilling in every employee the idea that no matter who we are or what our title—we are all caregivers.

PROJECT SCOPE: Integrated campaign to reach everyone from staff and patients to media and lawmakers  |  MY ROLE: Art director  |  WRITER: Tom Okal  |  WEB DEVELOPER: Jen May  |  AGENCY: Wyse   |  PHOTOGRAPHER: Colin McGuire  |  PRODUCTION COMPANY: PPS

Titles don't cure people. People do.
Compassion doesn't require a medical degree.
Our most powerful medical procedure: caring.
In every day, there is time enough for caring
Within us all there is the power to heal
Interactive kiosks placed near the cafeteria educate employees and visitors
on the benefits of good nutrition and where to find fresh food in local neighborhoods.