Local Roots
Located in Wooster and Ashland, Ohio, Local Roots is a unique take on the farmers market. It runs more like a grocery store (open every day, all-year round) which makes shopping more convenient for customers. And since it’s staffed by volunteers it allows the farmers to deliver their goods when ready and then get back to doing what they do best—farming. Now why didn’t we think of that?
PROJECT SCOPE: Point-of-sale posters and table tents | MY ROLE: Art director, co-creative director, account service | WRITER + CO-CREATIVE DIRECTOR: Tom Okal | AGENCY: Wyse | PHOTOGRAPHER: Stock
