La-Z-Boy
The challenge: convince interior designers that the consumer brand most known for their bulky recliners and plaid upholstery was the right choice for their sophisticated business-to-business clientele. The solution: demonstrate the relevance of “comfort” in the workplace while at the same time dramatizing the design of the furniture with extreme close-ups, unusual camera angles and long shadows—a visual style unheard of in this space.
PROJECT SCOPE: Point-of-sale posters, catalogs and sell sheets | ROLE: Art director | WRITER + CREATIVE DIRECTOR: Mike Hudock | AGENCY: Point to Point | PHOTOGRAPHER: Design Photography
