CONSUMER CAMPAIGN

Healthgrades

The Affordable Care Act has made health care more available to more people. But how do you help young women who have never had the opportunity to think about preventive healthcare to take the first step? By giving OB/GYN doctors the marketing tools they need to reach out to this previously underserved population. Off-the-shelf integrated campaigns make it easy for doctors to get noticed and easy for prospective patients to take control of their own health.

PROJECT SCOPE: Print ad and website templates  |  MY ROLE: Art director, co-creative director  |  WRITER + CO-CREATIVE DIRECTOR: Mike Hudock  |  AGENCY: Corrigan Consulting  |  PHOTOGRAPHER: Getty Images

I'm expecting every stupid little question to be answered.
I'm expecting compassion and understanding every step of the way.
I'm expecting my OB/GYN to make me feel at ease.
You're expecting care that exceeds your expectations.