Cleveland State University
Getting a high school student’s attention is definitely a challenge. They’re bombarded with messaging from colleges and universities. And everyone is promising the same thing: A rich college experience where they can pursue their passions and have the career of their dreams. Cleveland State took a different strategy. They put their audience smack-dab in the middle of the campus. In the middle of the city. So students could see how they fit in. And more importantly, how Cleveland State fit them.
PROJECT SCOPE: Integrated campaign of broadcast, direct mail, a web app, digital and print ads targeting prospective freshman and their parents | MY ROLE: Art director | WRITERS: Mike Hudock, Scott Ferguson | WEB DESIGNER: Jen May | ILLUSTRATOR: Jeff Suntala | PRODUCTION COMPANY: Unknown | EDITING + SOUND DESIGN: Garage Creative | AGENCY: Wyse
Both dimensional direct mail and a web app encourage students to experience firsthand all that an urban college experience offers.
Targeted ads
find students who
started their application
and let them know
how easy it would be
to complete it.
