Alson Jewelers
Knowing that prospective grooms are typically in over their heads when it comes to proposing marriage and selecting a ring, Alson Jewelers decided to court brides-to-be instead. Their Ring Registry makes it easy to select any number of favorite styles online and then send those selections as “hints” to the husbands-to-be reducing his stress and making it that much easier for her to say, “yes.”
PROJECT SCOPE: Print and digital campaign promoting engagement rings | MY ROLE: Art director | WRITER + CREATIVE DIRECTOR: Mike Hudock | AGENCY: Point to Point | PHOTOGRAPHER: Gary Yasaki and client-provided
