MCV Foundation
With younger generations looking to make donations that not only advance discovery but also support equality, new messaging to meet those expectations was critical to maintaining the Foundation’s success. Evolving the look-and-feel across print and digital outreach materials, along with updated brand standards gives the MCV Foundation staff the tools they need to go forward.
MY ROLE: Art director | WRITER: Mike Hudock, MCV Foundation staff writers | AGENCY: Franklin Street | PHOTOGRAPHY: VCU staff photographers
