BARNES NURSERY A new identity was developed to reflect the growth of the business including retail garden centers serving the general public to commercial landscaping and composting on a municipal scale. A long-standing staple of the community it was important to maintain familiarity while lending a more updated look.
BIG TABLE With an identity already in place, the challenge was to formalize the brand assets, and develop fundraising and marketing tools that spoke with a consistent voice, look and feel.
MCV FOUNDATION Responding to a study that indicated newly changing reasons for giving among a younger and more diverse audience, MCV Foundation evolved their brand messaging and it’s expression in both print and digital mediums.
OUTER BANKS HEALTH A simplified brand heirarchy and naming system was the start to taming a piecemeal approach that had evolved over time to keep pace with the hospital’s growth. A complete visual evolution of the brand followed with special attention paid to the existing equity in current mark.