Branding

Little boy and his father gardening in spring

BARNES NURSERY  A new identity was developed to reflect the growth of the business including retail garden centers serving the general public to commercial landscaping and composting on a municipal scale. A long-standing staple of the community it was important to maintain familiarity while lending a more updated look.

Mid adult male cook garnishing food. Chef is preparing dish in commercial kitchen. He is working in restaurant.

BIG TABLE  With an identity already in place, the challenge was to formalize the brand assets, and develop fundraising and marketing tools that spoke with a consistent voice, look and feel.

MCV FOUNDATION  Responding to a study that indicated newly changing reasons for giving among a younger and more diverse audience, MCV Foundation evolved their brand messaging and it’s expression in both print and digital mediums.

Young doctor with OBH logo on white coat

OUTER BANKS HEALTH  A simplified brand heirarchy and naming system was the start to taming a piecemeal approach that had evolved over time to keep pace with the hospital’s growth. A complete visual evolution of the brand followed with special attention paid to the existing equity in current mark.